Services
Market Research
Recognizing that markets are dynamic, and conducting ongoing research to stay abreast of changing trends, consumer preferences, and competitive landscapes.
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Product Testing (PTs)
Product testing refers to the systematic process of evaluating and assessing a product's performance, functionality, quality, and safety under various conditions before it is released to the market.
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Concept Testing (CTs)
Market research method that assesses consumer reactions to a new product or idea before full development. It gauges potential acceptance, identifies improvements, and helps businesses make informed decisions based on early feedback, reducing risks associated with product launches.
Customer Experience
Customer Experience is the sum of interactions between a customer and a company, encompassing satisfaction, perception, and emotions, crucial for building loyalty and brand success.
Qualitative Studies.
FGDs, IDIs, Transcribing & Consumer immersions and ethnography.
Project Solutions
We work with your company to identify position requirements, implement social research, and
manage people, operations, business and planning processes.
Social Research
Social research involves systematic investigation and analysis of human behaviour,
- Program Evaluation
- Baseline, Mid-line and End line Social Research Surveys
- Public opinion polling
Project Management Consultancy
Project Management Consultancy offers expert guidance in planning, execution, and control of projects, optimizing processes for successful outcomes and efficient resource utilization
Core Values & Scope
We firmly believe that local knowledge and expertise can add true value.
Integrity
We are honest, transparent, and provide reliable information to our clients.
Collaboration
We are focused on long-term cooperation and understand the client’s business as our own.
Commitment
We are committed to ensuring that the client receives the best that we can offer.
Scope
Geographical coverage is Nigeria, West Africa.
Dedicated Team
Taiwo Sanni
CEO
Taiwo joined the Ipsos team in Lagos in February 2014 as the Head of Observer after spending six years at Market Knowledge & Insights Ltd in Lagos, as the DP/Quantitative Head. Prior to that, she worked as the Information Manager at Comsa Research, Lagos for two years before she was moved to the sister company CIEFE Research Ltd as the Senior Research Manager/ Acting MD till June 2008 when she left for Market Knowledge & Insight (M, K & I).
In November 2015, she became the Operations Director. Taiwo as the Operations Director was responsible for the smooth running of the Operations Unit at Ipsos and ensuring the smooth execution of projects with emphasis on quality, security and speed.
In June 2018, Taiwo moved back to head the Observer Service Line as a commercial unit, until April 2020 when she moved back to Operations to head the project management team, with the restructuring of Observer Service Line. She was head of project management till 2023.
Taiwo has over 25 years working experience, with over 15 years in market research, and has extensive experience managing quantitative studies, and delivering quality data (strong analytic skills with experience in statistical analysis).
Client Testimonial
Solomon Onyatta
Founder and Research Director
“World-Class Research Limited finds in Projvisor Limited trusted a reliable partner for our research work in Nigeria. Over the last 12 months, they have supported us in implementing our client's research initiatives in a timely, cost-competitive, and quality manner. As they continue building their capabilities and footprint we recommend them as a trusted field-research agency in Nigeria and West Africa”
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